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Kids Twice as Likely to Eat Healthy After Watching Cooking Shows with Healthy Food

A new study in the Journal of Nutrition Education and Behavior, published by Elsevier, found kids who watched a child-oriented cooking show featuring healthy food were 2.7 times more likely to make a healthy food choice than those who watched a different episode of the same show featuring unhealthy food.

Researchers asked 125 10- to 12-year-olds, with parental consent, at five schools in the Netherlands to watch 10 minutes of a Dutch public television cooking programme designed for children, and then offered them a snack as a reward for participating. Children who watched the healthy program were far more likely to choose one of the healthy snack options – an apple or a few pieces of cucumber – than one of the unhealthy options – a handful of chips or a handful of salted mini-pretzels.

“The findings from this study indicate cooking programmes can be a promising tool for promoting positive changes in children’s food-related preferences, attitudes, and behaviours,” said lead author Frans Folkvord PhD, Tilburg University, Netherlands.

Prior research has found that children are more likely to eat nutrient-rich foods, including fruits and vegetables, if they were involved in preparing the dish. Although, modern reliance on ready-prepared foods, and a lack of modelling by parents in preparing fresh foods, have led to a drop in cooking skills among kids.

“Providing nutritional education in school environments instead may have an important positive influence on the knowledge, attitudes, skills, and behaviours of children,” said Dr Folkvord.

This study indicates the visual prominence of healthier options in both food choice and portion size on TV cooking programmes leads young viewers to crave those healthier choices then act on those cravings.

The effect that exposure to healthier options has on children is strongly influenced by personality traits. For example, children who don’t like new foods are less likely to show a stronger desire for healthier choices after watching a TV programme featuring healthier foods than a child who does enjoy trying new foods. As they grow older, though, they start to feel more responsible for their eating habits and can fall back on information they learned as children. Researchers believe this may indicate that watching programmes with healthier options can still have a positive impact on children’s behaviour, even if it is delayed by age.

“Schools represent the most effective and efficient way to reach a large section of an important target population, which includes children as well as school staff and the wider community,” Dr Folkvord commented. “Positive peer and teacher modelling can encourage students to try new foods for which they exhibited distaste previously.”

Poor dietary habits during childhood and adolescence have multiple negative effects on several health and wellness indicators, including achievement and maintenance of healthy weights, growth and development patterns, and dental health.

“The likelihood of consuming fruits and vegetables among youth and adults is strongly related to knowing how to prepare most fruits and vegetables. Increased cooking skills among children can positively influence their consumption of fruit and vegetables in a manner that will persist into adulthood,” added Dr Folkvord.

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