A new UK study, published in Food and Humanity Journal, suggests that facts about human health, climate change and environmental impact may not be enough to change the way we eat.
Instead, it’s our personal values – especially the old-fashioned virtue of frugality – that are more likely to inspire sustainable food choices.
The University of Portsmouth study surveyed 212 UK adults and found that frugality and sustainable development values such as respect for nature and shared responsibility were more predictive of sustainable food motives than environmental attitudes.
View: https://www.sciencedirect.com/science/article/pii/S2949824425000990?via%3Dihub
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