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32% of Brits are Worried They are Not Getting Enough Nutrients as Cost of Living Continues to Bite

The concerning news is from a recent YouGov survey commissioned by the British Nutrition Foundation to support Healthy Eating Week, which ran between 12-16 June 2023.

The survey revealed that 68% people have changed their weekly shopping patterns due to the cost-of-living crisis. 26% people now have concerns about being able to afford enough fruit and vegetables to ensure their family eats well. The ongoing crisis has also driven Britons to reduce key food items from shopping lists, such as fresh fruit and veg (17%), fresh fish (22%) and dairy products (13%).
The theme for this year’s Healthy Eating Week was therefore ‘For Everyone’ – as the British Nutrition Foundation believes everyone should have access to the knowledge and resources that support a healthy balanced diet.

Elaine Hindal, Chief Executive, British Nutrition Foundation said, “Having a healthy diet is essential for well-being and plays a key role in children’s growth and development. We believe everyone should have access to information that can help them make informed decisions about eating healthily. With our free resources, we are sharing tips and ideas that can be easily implemented – even with busy lives and in the context of cost-of-living pressures. The ideas are simple and easy but using them consistently can make a big difference in our diets and lifestyle.”

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