Infant Formula: CMA sets out concerns and potential solutions

The Competition and Markets Authority (CMA) has issued an interim report detailing a number of concerns. These relate to:

• the unintended consequences of the regulations designed to support important public health goal
• a lack of timely, clear and impartial information for parents and carers about formula
• companies’ responses to regulations around marketing – and how this impacts their pricing
• limited competition on formula prices in shops.

The report also outlines several potential options for addressing these issues, such as giving parents better information earlier and reshaping regulations. The CMA is seeking feedback on these options, and the issues outlined in the CMA’s interim report, ahead of publishing its final report in February 2025.

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