2020 saw the hugely successful launch of Altrajuce and Nualtra are delighted to announce its next product launch into the 200ml ready-to-drink category with Altraplen Energy.
Following in Altrajuce’s footsteps with the Juice ONS category, Altraplen Energy aims to refresh the milk-based standard energy ONS market with a refreshing burst of flavour and cost savings of over 20% compared to competitor products1
The two products also feature Nualtra’s new Tetra packaging which supports our goal to reduce our carbon footprint by producing less plastic for our range of ONS products.
Research2 forecasts that by 2050, emissions from plastic will climb to 17% of the global carbon budget. The NHS has already set itself a target to reduce plastic3 and with our latest product launches Altrajuce and Altraplen Energy, Nualtra have taken another positive step towards plastic reduction and a potentially improved carbon footprint by utilising packaging containing 80% less plastic than other ready-to-drink products most commonly prescribed by healthcare professionals.
Visit Nualtra.com to learn more and order samples.
References: 1. MIMS Price comparison June 2021; 2. Zheng J, Suh S. Strategies to reduce the global carbon footprint of plastics. Nat. Clim. Chang. 9, 374–378 (2019); 3. https://www.england.nhs.uk/2019/10/nhs-bids-to-cut-up-to-100-million-plastic-straws-cups-and-cutlery-from-hospitals/