Academics at the University of Aberdeen have compared attitudes and knowledge around sustainable eating – and willingness to reduce the amount of meat consumed – over a 10-year period. They found that although initiatives like ‘Veganuary’ were helpful in introducing people to alternative diets, this was not sustained in most of those questioned.
Overall awareness about the need for sustainable diets has improved since ‘Veganuary’ was introduced in 2013, but the same barriers to sticking to them persist, the researchers at the Rowett Institute found.
A new study – led by report co-authors Dr David McBey and Dr Ben McCormick – is looking for anyone willing to reduce their meat consumption for three months. They will be asked to keep food diaries, fill in questionnaires and be interviewed about their eating habits during the trial period.